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Third-party Ad Serving Explained

What is ad serving?

Online advertising, both paid search listings and banners, are constantly tracked for performance levels by third-party ad servers. Third party ad serving assists advertisers, publishers and users alike.

It is a complex online system enables these ad servers to deliver advertisements to your browser, and then reliably monitoring users behaviour associated with these ads after viewing them.

What is RSS / RSS Explained

The term RSS is used often in web design, and many of my customers have heard of it but are unsure about what it actually is or how to use it. So I thought I would put a little article together to try and shed some light.

How to change XAMPP phpMyAdmin default language from German to English

XAMPP is a great software containing Apache, MySQL, PHP, File server and many other modules/programs that make web development much easier.

5 Tips For Using YouTube For Business

YouTube is the world's largest video sharing platform that generates more than 3 billion views every day. In fact, over 35 hours of footage is uploaded to YouTube every hour.

Yet despite these unbelievable user statistics, businesses still are not utilizing the benefits of video marketing enough. The majority of people would rather learn about a product or service through a video than text.

Explained: HTML 5: what is it?

When Steve Jobs refused to allow Flash on iOS devices, he argued that HTML5 could do everything Flash did.
 
He wasn't being entirely honest - the reality distortion field was strong that day - but ultimately Apple won and Adobe didn't; HTML5, not Flash, is the technology that's transforming the web. So what exactly is it, and what does it want from us?