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Jan 20, 2012

YouTube is the world's largest video sharing platform that generates more than 3 billion views every day. In fact, over 35 hours of footage is uploaded to YouTube every hour. Yet despite these unbelievable user statistics, businesses still are not utilizing the benefits of video marketing enough. The majority of people would rather learn about a product or service through a video than text. The fact that videos produce unique content help them in the search engine rankings. Google Panda Update showed that websites utilizing video ranked higher than those using text. There are numerous other examples that show this as well, but the bottom line is that using videos and promoting through social media is a viable marketing option for your business. With that in mind, here are 5 tips for using YouTube for business:

Tip 1- Virtual Tour

If you are a brick and mortar business, then one of the best ways to use YouTube for business is to provide a virtual tour of your office. Providing people with an experience of what it's like to use your services prior to contacting you will allow you to stand out from the competition.

Tip 2- Video FAQs

What are the top 10 most frequently asked questions of your business? If you know what questions your customers have, then why not use YouTube for your business to address them in advance on your website? While text is an easy way to do this, using a video to answer the questions yourself is much more powerful. There is increased value to receiving information from a person while looking at them as compared to receiving information via the written word. With a blog, you never know if the expert is really writing it or if it's just one of their interns. But with video, the user knows who is telling them the information and it adds credibility to your answers.

Tip 3- Testimonials

We've all seen testimonials like this: "This was the greatest product in the world!" Chris S.- Phoenix. Do you really believe this testimonial? You can use YouTube for business to create a far more effective testimonial, which is one that has a video of the person professing his or her positive experience of your product or service. Anyone can put up text, but a video from someone is very authentic and far more beneficial.

Tip 4- How to's

Businesses that solve problems make profits. The bigger the problem you solve, the more money you make. One of the best ways to detail how to solve problems is to provide demonstrations. Video demonstrations are far more effective a way to show people how to do something than screen shots and text. Giving away knowledge via video is a great way to establish yourself as an expert.

Tip 5- Product Demonstration

If you have a specific product your are selling the you can use YouTube to demonstrate how the product works. Words tell but video sells. Using YouTube for business product demonstrations will give the user the first hand experience of how your product will benefit them. When you watch demonstration video it really shows you the benefits of product.

Conclusion

Using YouTube for business promotions makes sense. People are visual learners. Video allows the best media for explaining, demonstrating, and answering questions. By providing a virtual tour, answering questions, sharing testimonials, and providing demonstrations, you will be building tremendous rapport and establishing credibility with your customers prior to ever meeting them! Your company cannot afford to go without using YouTube for business any longer.