There are too many social networks to give a detailed blow-by-blow account of how to maximize online marketing efforts on each, so we’ll focus on the top four: Twitter, Facebook, LinkedIn, and YouTube. The lessons learned here can be applied to other social media.
OpenX, as a really great free and open source ad server, has capability to prevent the same banner showing up more than once on a page.
For this to achieve, you have a couple of options during generating invocation code for a zone:
- Don't show the banner again on the same page
- Don't show a banner from the same campaign again on the same page
These options are located below the main invocation tag. Select any of the options depending on your needs and click Refresh for generating new invocation tag.
OpenX is very advanced ad serving system and it supports two storage types for your banners: SQL storage and webserver.
In order to move OpenX banners from SQL database storage to webserver folders follow the steps below:
1) Go to Settings -> Maintenance
2) Choose Storage option on the Choose section: menu
3) After page refreshing, click the "Move images stored inside the database to a directory" link
In 2.4 and higher versions, OpenX can manage different domains using separated configuration files.
The main "www.example.com.conf.php" configuration file will be located in openx/var folder.
For versions higher than 2.4.2 there is also default.conf.php file with line: realConfig=www.example.com. This ensures using www.example.com.conf.php config file as default one for any domain loading OpenX files other then www.example.com.
Every time when you generate invocation tag the "n" value will be changed even for the same zone. It represents a random generated string for cookies' name.
The cookies keep information about the banner that is shown so each invocation tag on a single page should have a unique value for the "n" variable.
This way will ensure that click on the banner will redirect a user to the valid destinatoin. Invocation tag should have the same "n" value in itself, e.g. image and link tag need to use the same value for "n" variable.